Tourism Business Frontiers

Tourism Business Frontiers is part of a two part set with its companion text, Tourism Futures: dynamics, challenges and tools which takes the reader on a logical progression to look at issues relating to the external environment in which the tourism industry functions. Both texts thereby provide the reader with a complete set of tools and knowledge recognise the key areas of growth and change, and the ability to use the new tools and technologies available to develop them and maximise business potential.