Travel And Tourism
Strategic Management for Travel and Tourism
Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student.
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Business Travel and Tourism
Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective.
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Marketing in Travel and Tourism
Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry.
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Travel And Tourism Public Relations
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(Overstock Books)
The opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable economic benefits of the industry.
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Atlas of Travel and Tourism Development
Fascinating exploration of the past, present and future of tourism.
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Worldwide Destinations Casebook
36 international and user-friendly case studies written especially for students studying geography of travel and tourism
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